Bascota: Hot or Cold?

Bascota: Hot or Cold?

Info

Info

Bascota Hot or Cold was a campaign created around Bascota’s limited-edition Ramadan dessert, centered on a playful debate rooted in childhood nostalgia: were you on the team that enjoyed cereal with cold milk, or the team that preferred it warm?

Bascota Hot or Cold was a campaign created around Bascota’s limited-edition Ramadan dessert, centered on a playful debate rooted in childhood nostalgia: were you on the team that enjoyed cereal with cold milk, or the team that preferred it warm?

The campaign transformed this familiar memory into a lighthearted rivalry between two distinct teams, inviting customers to reconnect with a shared childhood experience. The packaging drew inspiration from the cereal boxes many of us grew up with, capturing the familiarity and comfort of a typical school morning.

The campaign transformed this familiar memory into a lighthearted rivalry between two distinct teams, inviting customers to reconnect with a shared childhood experience. The packaging drew inspiration from the cereal boxes many of us grew up with, capturing the familiarity and comfort of a typical school morning.

To reinforce this nostalgic feeling, the design incorporated classic cereal-box elements such as side-panel puzzles, schoolbook-style name tags, playful retro-inspired illustrations and typography.

To reinforce this nostalgic feeling, the design incorporated classic cereal-box elements such as side-panel puzzles, schoolbook-style name tags, playful retro-inspired illustrations and typography.

Services

Services

Services

Packaging

Packaging

Client

Client

Client

Bascota

Bascota

Year

Year

Year

2026

2026

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