Ananas Messilah Opening

Ananas Messilah Opening

Info

Info

Summer at Ananas Messilah translated the atmosphere of long seaside afternoons into a series of immersive brand touchpoints designed to celebrate the opening of the beachside destination. Inspired by road trips and stays at seaside chalets, the project sought to capture the playful optimism and nostalgia associated with summer escapes.

Summer at Ananas Messilah translated the atmosphere of long seaside afternoons into a series of immersive brand touchpoints designed to celebrate the opening of the beachside destination. Inspired by road trips and stays at seaside chalets, the project sought to capture the playful optimism and nostalgia associated with summer escapes.

At the centre of the experience was a custom drive-through neon sign that combined sailboats, waves, seagulls, and directional arrows to evoke the visual language of retro roadside landmarks. The signage transformed the arrival experience into a memorable destination in itself, while the surrounding graphics reinforced the relaxed character of the location.

At the centre of the experience was a custom drive-through neon sign that combined sailboats, waves, seagulls, and directional arrows to evoke the visual language of retro roadside landmarks. The signage transformed the arrival experience into a memorable destination in itself, while the surrounding graphics reinforced the relaxed character of the location.

To extend the experience beyond the space itself, the project introduced a collection of collectible merchandise and keychains inspired by symbols of summer. Illustrated sailboats, surfboard motel tags, beach buggies, pineapples, shells, and palm motifs were translated into playful keepsakes designed to accompany visitors long after their stay.

To extend the experience beyond the space itself, the project introduced a collection of collectible merchandise and keychains inspired by symbols of summer. Illustrated sailboats, surfboard motel tags, beach buggies, pineapples, shells, and palm motifs were translated into playful keepsakes designed to accompany visitors long after their stay.

Services

Services

Services

Signage

Signage

Merchandise

Merchandise

Client

Client

Client

Ananas

Ananas

Year

Year

Year

2026

2026

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